Whole foods wanted to explore opportunities to promote the discovery of new products in their stores. Their internal teams would curate a listing of products which would globally be available.
They were also looking for a way to highlight products from different departments: Whole Body, specialty products (wine, cheese, chocolate), exclusive brands, eStore, and sales (special offers).
We proposed a modular/dynamic framework in order to address all of their needs.
We also explained how they could leverage dynamic content in order to customize content to their different stores, so that they wouldn't need to curate and promote only those products which were globally available.
This was an update to their existing preference center to make it responsive.
